For Trainers, Pros & Entrepreneurs
Discover the Invisible Leash® Franchise System: the turn-key model refined over 30 years that delivers total operational freedom, premium high-ticket clients, and real results.
Built by a 30-year industry veteran
Most franchise creators are corporate suits who never trained a dog or ran a local shop. The Invisible Leash® system was forged in the trenches.
30+ Years
Real-world master dog training experience
13M+ Views
Online — proving mass-market appeal
5 Books
Published on behavior & dog training
7× Winner
“Best Dog Trainer” award
1 Flagship
Westport, MA — consistent high-ticket revenue
What it is
The Invisible Leash® franchise is a dog training business built around private lessons and group classes rather than traditional board-and-train operations.
Founded by professional dog trainer Eric Letendre, the Invisible Leash® system has helped dog owners achieve lasting obedience results for more than 30 years. Today, franchise owners use the same methodology, training programs, client-education materials, and operating systems to build dog training businesses in their local markets.
Unlike many pet-service franchises, Invisible Leash® does not require overnight boarding, daycare, or large kennel facilities. The model is designed around training, client results, and operational simplicity.
Who it's for
You love dogs and you get great results, but you're capped. You can only work so many hours a day, and board-and-train is wearing you down to the bone. You want a scalable business model with systems, client-education tools, and brand power so you can finally step into being an owner, not just a worker.
You're sick of the corporate treadmill and want to control your own destiny. You don't need a background in dog training — our 30-year documented curriculum teaches you the methodology, the operations, and the client-acquisition engine from A to Z.
You know the pet market is exploding ($158 billion and growing), but you're far too smart to take on a $500,000 brick-and-mortar daycare build-out. You want a high-margin, asset-light, turn-key business in a fragmented $294M market with zero national brand dominance.
The market
Dog ownership has stayed elevated since the 2020 surge, and today's owners treat their dogs as family. Demand for obedience, behavior work, and puppy training keeps growing — and most of it is driven by common, everyday problems:
65M+
APPA, 2024
U.S. households own a dog — roughly 44% of all households
$158B
APPA, 2025
U.S. pet industry in 2025, with pet services its fastest-growing segment
2,300+
IBISWorld, 2025
U.S. dog-training providers share a ~$294M market — no single brand holds 5%
A large, fragmented market with no dominant brand — exactly the opening a systematized franchise is built to fill.
Sources: American Pet Products Association (APPA) State of the Industry, 2024–2025; IBISWorld, Dog Training Services in the US, 2025.
The Invisible Leash® difference
Look at traditional dog boarding, daycare, or board-and-train businesses and you'll find a dirty secret: the owners are exhausted slaves to their facilities. Invisible Leash® was built the opposite way.
Close at the end of the training day. No kennels, no daycare, no 2 a.m. emergencies.
Serve more clients, build retention, and create the environment that drives referrals.
Documented, teachable, and consistent — every owner gets the same experience.
A business that fits your schedule instead of consuming it. Set your hours.
The secret ingredient
Most dog owners don't need a better dog. They need a better understanding of how dogs learn — and that insight is the foundation of everything we teach franchise owners to deliver.
When most owners reach out for training, they believe their dog is the problem. It pulls, jumps, ignores commands, barks, won't come when called.
They've usually tried everything: YouTube videos, treat bribery, shock collars, or cheap pet-store classes. Nothing worked — because nobody educated the owner.
What we've learned after training thousands of dogs is that the problem is rarely the dog. The real challenge is that most owners were never taught how dogs learn.
“Most dog owners don't need a better dog. They need a better understanding of how dogs learn.”
Our methodology removes the guesswork and helps owners understand what their dog is communicating, why behaviors happen, and how to create lasting change. Because we deliver rapid, real-world control over pulling, barking, jumping, and reactivity, our franchise owners command premium pricing and enjoy an endless stream of word-of-mouth referrals.
A proven system, refined over 30 years
A structured framework built to produce consistent results for dog owners — and a consistent, scalable operation for franchise owners.
Teachable
Documented for any qualified owner to learn and deliver
Repeatable
Same process, same results, across every location
Consistent
Structured programs for every stage — no guesswork
Scalable
Group model adds volume without sacrificing quality
Every client begins with a private lesson that addresses immediate behavior and introduces the Invisible Leash® fundamentals. Many owners see meaningful progress in the first session.
Clients move straight into small group classes — no waiting. Dogs learn to perform around real distractions while owners keep building confidence and skill.
Owners advance through a structured ladder — puppy, Level 1–3 obedience, behavior modification, and Canine Good Citizen — building reliability and freedom over time.
Intentionally built without:
So owners can focus on:
What you get
When you claim an Invisible Leash® territory, you aren't just getting a logo. You're licensing a complete, CRM-backed business machine.
Step-by-step manuals, videos, and client workbooks that turn raw dogs into well-mannered pets.
Direct-response campaigns, digital lead-gen setups, and access to Eric's brand authority and 13M+ views.
CRM systems for automated lead follow-up, client scheduling, recurring payments, and progress tracking.
Complete hands-on training on the methodology, sales, staff training, and business management.
Exclusive rights to your local market so you build a local monopoly without internal competition.
Meet the founder
For more than 30 years, Eric Letendre has helped dog owners turn frustration into confidence through a simple, practical approach to training.
What began as a childhood interest became a lifelong mission: helping owners understand their dogs and building a system that delivers real-world results without unnecessary complexity. Eric has trained thousands of dogs, authored five books, built an audience with more than 13 million views, and earned recognition as a seven-time Best Dog Trainer award recipient.
As the system evolved, Eric realized it wasn't dependent on one trainer — it was a repeatable process others could be taught to deliver. That realization became the foundation of Invisible Leash® franchising.
30+
Years helping dog owners
13M+
Views of educational content
5
Published books
7×
Best Dog Trainer recipient
The 4-step discovery process
Territory availability is strictly limited based on population and market demographics. Once a territory is claimed, it is locked out.
Fill out the short form to get instant access to the franchise overview and financial breakdown.
Speak directly with our team to discuss your goals, target market, and mutual fit — no pressure, no obligation.
Examine our Franchise Disclosure Document with your financial and legal team, with total transparency.
Complete onboarding, set up your operation, and launch with our step-by-step support.
FAQ
About dog training franchises and the Invisible Leash® opportunity.
Yes. While many owners come from dog training backgrounds, the Invisible Leash® system is designed to teach both the training methodology and the operational systems required to build a successful business.
Unlike many dog training businesses that rely on boarding, Invisible Leash® combines private lessons and group classes within a system built around owner education, operational simplicity, and repeatable results.
Owners often come to Invisible Leash® after trying other approaches without success. The methodology focuses on helping them understand behavior, communication, and the training process itself — creating lasting results and greater confidence.
No. Invisible Leash® was intentionally designed without boarding, daycare, grooming, or overnight animal care. Owners focus exclusively on training, which reduces operational complexity and overhead.
Franchisees receive comprehensive onboarding, training on the Invisible Leash® methodology, operational guidance, marketing support, client education resources, and ongoing coaching as they grow.
Successful owners are passionate about helping people, willing to follow a proven system, and committed to an exceptional client experience. Some come from dog training; others come from business, sales, education, or leadership.
Yes. Each owner receives a protected territory based on market demographics and population. Territory details are discussed during the discovery process and documented in the Franchise Agreement.
The best place to start is to request franchise information. You'll receive a detailed overview of the business model, training system, the franchise process, and what it takes to become an Invisible Leash® owner.
Don't spend the next five years chained to a low-margin boarding facility or grinding away as a solo trainer. Take control of your time, your income, and your future with the Invisible Leash® system. Request your free, confidential franchise kit below — no pressure, no obligation.
Prefer to talk first? Call 774-319-6351
Franchise opportunities are subject to territory availability. This page is informational and is not an offer to sell a franchise; an offer is made only through a Franchise Disclosure Document.
